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When it comes to setting up a blog, many platforms have made it extremely easy. Just see one Wix commercial and you’ll quickly agree. However, producing original engaging shareable content is a whole other thing. There are countless websites and blogs online sitting stagnant because either the site owner doesn’t have the time to write the content for it, or, they have sincere mental blocks that prevent one from producing rich engaging content that drives a conversation and creates interest and more importantly, engagement. Authority Content Services fills that void and delivers unique, variant content.
“You can’t be a little bit pregnant.”
It is not just what is said, but how it is presented. If we are talking about something it must convey clarity and direction:
None of those questions are associated with anything and YET they inspire engagement. Authority content creates consistency in messaging; matching and traveling through the phases of the buying cycle: awareness, interest, research, analysis, comparison, selection, purchase, and retention.
[taq]“Authority Content, when it is objective and accurately presented in context and with relevant intent, will achieve its purpose simply from its transparent genuiness.”[/taq]
Search engines have created a paradigm where they assign domain and page authority to sites and their written content locations. This “authority” relates to the number of times the domains and pages are requested and the attributed back links pointing back to them. Authority content is not automatically synonymous with page or domain authority, although it can and should be the source of it. Wikipedia states,
“…the relevance of domain authority on website listing … lead to a birth of a whole industry of Black Hat SEO providers, trying to feign an increased level of domain authority.”
Also, domain and page authority, when nefariously obtained, brings visitors from a broadly ranged audience which may not be the intended target.
Authority Content must not be duplicate and it should be found at a single content location.
“When content is duplicate and non-unique, it may not even be indexed.”
In the following screenshot, an accounting firm posted generically obtained content on their website:
However, a website with higher domain and page authority (and the original content creator) were the only ones indexed for it:
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Unique authoritative content, once created, becomes a resource and creative ranking asset. Knowledge Transfer LLC provides consistently scheduled content creation through Module A, and goes a step further by providing content variants to propagate them to your related social media profiles—without the duplicate content penalty risk.